Situation 1:
Dealership had 15 Brand new F-150's being delivered on a Saturday. The Sales Manager wanted to send an email out to his F-150 Customers.

Solution:
Our Visible Customer team created a campaign targeting all customers who owned an F-Series truck and had not purchased in the past 2 years. All F-Series owners were targeted due to the rising gas prices at the time potentially influencing larger F-Series truck owners to trade-in to the F-150.

Results:
The one campaign sold 7 of the 15 new F-150 trucks that month.

Situation 2:
Toyota had announced 0% financing on approximately 10 of their models prior to the end of the year as an incentive for the Toyotathon promotion. The dealer wanted to drive sales revenue prior to the end of the year.

Solution:
Our Visible Customer team recommended and designed a focused direct mail campaign targeted to all the Toyota customers who lived in the selected zip codes surrounding the dealership and met several high propensity to purchase indicators.

Results:
The one campaign sold 21 cars - 15 new and 6 pre-owned.

Situation 3:
It was approaching Spring Break season, therefore we recommended promoting a service special to drive service traffic and revenue.

Solution:
Our Visible Customer team recommended targeting Minivan owners Ð due to the propensity for those owners to have school age children and would be traveling during Spring Break. The query generated a very targeted group of customers - 27 with email addresses and 134 with postal addresses.

Results:
Just two days after the campaign launched, two people that received the campaign came in and spent over $3,000 in the service department. The dealer stated "I know for a fact that this customer response was directly related to the Visible Customer campaign."