RETAIN | DESIGN & DELIVER

Visible Customer ensures you can target and communicate to 100% of your customer base

Utilizing the philosophy and principles of loyalty marketing to effectively communicate, recognize and reward your customers' business and loyalty, our team:

• Designs and tailors offers and messages relevant to each customer's needs and position in their ownership lifecycle
• Implements the relevant and value-driven messages via its strategic multi-channel approach
• Delivers to the customer's preferred method of communication first and complements it with other channels as appropriate dependent on the message

Visible Customer's premier proprietary customer intelligence engine enables communications to be distributed via each channel in a timed and sequenced manner - a clear competitive differentiator.

Email

Our leading email marketing enables a zero-cost marketing channel.

Our email capture efforts help you reach on average 40% of your database. Email Appends | PURLs | Customer Website

Visible Customer's email marketing offers professional quality design and delivery for:

• Recurring customer opportunities
• Quick-hit sales, service and F&I time-sensitive promotions or vehicle performance notifications

Postal

Our targeted direct mail marketing tremendously increases response rates and ROMI (Return-on-Marketing Investment) and decreases ineffective marketing expense. Visible Customer sends the right message to the right customer.

Targeted direct mail can reach those customers without email addresses and complement or reinforce messages sent to customers with email addresses.

We offer targeted direct mail that is high quality, best in class and triggers customers to act - generating traffic and increased profitability for your dealership.

Voice

Visible Customer's automated voice marketing is a very effective channel to communicate:

• Welcomes
• Reminders
• Thank-you's
• Vehicle recall notifications
• Happy Birthdays
• Happy Anniversaries
• Announcements

Our team of professionals create and record customized voice scripts on behalf of the dealership.

Web

We offer your dealership a branded personalized website for your customers. The website enables your customers to:

• Track their transaction history at your dealership
• Update their personal profile
• Update their vehicle profiles
• Receive current personalized offers and communications

The customer website creates tremendous stickiness with your dealership, as well as a way to increase your email capture and additional customer information, which leads to increased marketing effectiveness.