Automotive Engagement Platform
DMS Data Onboarding
Each night we poll data from your dealerships DMS. We poll customer, sales, service, inventory and appointment files to on-board your dealerships data.
By doing a nightly pull of the dealership data we’re able to normalize, cleanse, & de dup the data to ensure that all information is accurate and current. Once that process is complete Visible Customer uses proprietary Digital Contact Capture (DCC) software to fill-in missing consumer email & IP addresses.
Visible Customer’s proprietary algorithms and predefined Key Performance Indicators enable us to provide advanced market segmentation. By looking at and evaluating all profit opportunities the dealership is able to make the most informed decisions as it relates to marketing.
Visible Customer has exclusive agreements with the many Social platforms such as Facebook, Twitter, Instagram and others which allows us to deliver highly relevant ads to a highly relevant audience on their respective social sites and platforms.
Nothing can kill a marketing budget faster than spray-and-pray direct mail initiatives. Utilizing Visible Customer’s proprietary software we segment your customers and prospects into an audience size that minimizes waste and maximizes your investment while delivering high-quality creative and response.
The old way of sending a million recipients the same message is dead and waste of your investment. Targeted email lists are critical to the success of any campaign. At Visible Customer we use hyper-segmentation to ensure we are sending the most relevant message to the most relevant leads, ensuring outstanding return on your marketing efforts.
Measuring the effectiveness of your display ad campaigns has little to do with impressions and more to do with accuracy in targeting those impressions. With IP Targeted Display Ads, Visible Customer serves specific ads to specific audience members which can mean a 400% higher CTR versus average display ad campaigns.
We all know the Mobile Marketplace is growing at an incredible rate. Remaining relevant with your message is crucial to attracting leads through the mobile platform. Visible Customer can assist in creating effective text messaging campaigns while remaining compliant with mobile regulations.
Imagine visiting one your favorite sites and seeing a banner with your name, vehicle make and model reminding you that it’s due for service. You would take notice. That’s the power Dynamic Display advertising and the power that Visible Customer can put to use to engage your customers and prospects.
By tracking your customers visits, page views, clicks and other behaviors, Visible Customer is able to market to your customer when they are on other sites, including mobile and tablet platforms. This powerful form of marketing is proven for it’s high ROI.
Dynamic advertising is enhanced by reenforcing visitors VDP behavior. By monitoring time spent and views on specific vehicles, Visible Customer can re-target the correct vehicles to the right customers for explosive returns and vehicle sales.
What Visible Customer can do for you:
PROBLEM TO SOLVE:
Too often, dealers are overwhelmed or flying blind when it comes to developing a customer communication strategy that serves a dealer's needs as well their consumers. They are often only provided cookie cutter creative and predefined budgets that serve the needs of a vendor. There is little to no data or strategy behind lifecycle communications that cover ALL aspects of a dealership, not just OEM initiatives. Visible Customer provides dealers the insight necessary to make data driven marketing decisions and attribution reporting to evaluate effectiveness. The Visible Customer Automotive Engagement Platform leverages first-party and empirical data to generate lifecycle and demand generation marketing campaigns. With the goal of driving measurable increases in sales, parts and service profitability delivered in an advanced ROI reporting stack.
Visible Customer is the leading automotive data on-boarder. We leverage first-party data, such as DMS and CRM Data Sources and empirical data, such as demographic, socialgraphic, and shopper intent, to create a clean, deduplicated and normalized on-boarded data set. To this, we append additional data points such as, Permission Pass Email, Phone and Address Appends, VIN Validations, Vehicle Valuation, Equity Scoring, Unknown Lease Data and more to generate lifecycle and demand generation marketing campaigns with our Automotive Engagement Platform. Via our (AEP) we are able to execute targeted, one-to-one campaigns utilizing an Omni-channel approach with dynamic creative. All this, combined with our advanced analytics suite and ROI reporting we create the first true marketing attribution stack.
Increased Customer Reach by 300%
High Deliverability at 95%+
increase car sales by at least a months’ worth of sales
service retention improvement as high as 16% with a detailed report that outlines an ROI of over 300%
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